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January 3, 2011 at 10:36 am
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Becoming, Complete, Expert, Guide, Internet, Marketing, Methods, Revealed
Internet Marketing Methods Revealed, The Complete Guide to Becoming an Internet Marketing Expert; book; Miguel Todaro; Atlantic Publishing Group, Inc.; 338 pgs.
Review: Brick ONeil
One phrase that I would use with Miguel Todaro’s book is “In-Depth”. In this Internet Marketing book, Miguel leaves no stone unturned. If, after reading, studying and putting into practice his sage advice, you don’t have significant new growth for your business, you can’t blame the author.
In this detailed Marketing book, Todaro discusses in-depth SEO (Search Engine Optimization), Optimization, PPC (pay per click), Keywords, Ads, Newsletters, E-Mail Marketing, E-Commerce Strategy, CMS (Content Management Systems), flash and SEO. His most discussed subject is PPC (pay per click) Marketing, devoting five of his twenty chapters to it.
Todaro discusses HTML quite a bit, for those that are more than spectators or have more than a passing interest in developing their own (or work in the field of Marketing or computer languages) web pages, marketing, PPC, etc. This book is more for the professional Internet Marketer than a casual observer or beginner.
If you’re wondering how to start Marketing your business or service on the internet, or are looking for a chapter or two to get a good idea of what Miguel Todaro is all about, a good place to start is his chapters on submitting your website to Internet Search Engines and Keywords. Keywords are of a vital importance to getting good traffic to your website.
These two chapters could help even the most novice Internet Marketer successfully build traffic to their website, business or service.
With as much detail as Miguel Todaro goes into, this is more geared towards other professional Internet Marketers (or, at the very least, towards those who have a more passing acquaintance with HTML, PPC and the like). I would rate this book a 5, if only for the two chapters on submission and keywords.
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The Internet has transformed the way people receive and distribute information. It’s also served to accelerate the way businesses try to exploit this technological advantage. Unfortunately, many companies were slow to recognize the benefits of operating online and thus were faced with the challenge of catching up to their rivals.
Internet Marketing Methods Revealed by Miguel Todaro is a useful tool to begin building a successful approach to that challenge. Understanding how to operate in the world of cyber-business requires knowledge of basic tactics, the development of an operational plan and the creativity to set them in motion. This book covers all the important areas that an Internet entrepreneur will need to know in order to optimize his or her chance for success.
The book is a well-constructed road map that includes valuable inside information, presented with layman’s clarity. There is ample explanation of relevant industry terms along with tables and graphics to further illustrate important points. The reader will also benefit from links to other sources, along with recommended downloads to further enhance the learning process.
All in all, there is a plethora of interesting facts and figures. Some jargon and abbreviations may be confusing to the newcomer to Internet marketing, but they don’t distract the reader from the pertinent points. Anyone looking for primer into the world of Internet marketing will benefit from this easy read.
In this book, Miguel Todaro does a phenomenal job explaining how to use internet marketing to its full potential. Todaro discusses the numerous benefits which a company can obtain through using internet marketing to sell themselves in the 21st. He describes taking advantage of the constant low cost which the internet offers, the ability to track a customer’s purchase habits, the huge potential Return On Investment, and the countless other opportunities that the internet provides.
Todaro also does a great job explaining search engines and how they work. He is particularly helpful when detailing the best way to create a website so that the keywords a potential customer enters will lead them your business’ website. Todaro also tells how you can analyze your competition’s keywords that way you can compete more effectively against them.
In addition to that, there is an extremely illuminating chapter on how to optimize your website. Todaro goes through ten basic areas which should be addressed to ensure that your website is running at peak performance. Headlines, titles, footers, and other vital website components are addressed in this section. Also, later in the book, link popularity and the ways your site can gain greater link popularity are discussed (gaining greater link popularity will cause search engines to rank you higher when they return search results). The strategies described here are a must for anyone looking to grow their business’ exposure on the internet. But, these are only a few ways that the book details on internet marketing. There is some much useful information here that anyone who is in business or is looking to promote their website should read this book.
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